Michel Bergeron
140 S. Dixie Hwy, #608
Hollywood, FL 33020
612 360 1839
[email protected]
Profile:
I am a creative director, a manager and an educator. I specialize in the areas of strategic product direction and branding, trends analysis,
and anthropology. I have a keen understanding of the dynamic between marketing and design, and the resulting brand assimilation into culture. I have used this knowledge to successfully acquire product market share for numerous national and international corporate clients.
Experience:
2006 – Present: Visual Diplomacy, Hollywood, FL.
Independent Contractor/Consultant. Create and design product and brand management protocols to expand, promote, and reposition the brands of various clients to increase market share, equity and value in the marketplace, both nationally and globally. A partial list of clients include TrueNorthWoods, Franconia Sculpture Park, Blandin Foundation, Promate, Medtronics, and the Bergeron Family of companies.
January 2008-October 2009: Marware, Inc., Hollywood, FL
Creative Director, developing accessories for the Apple market with a staff of product, graphic and web designers. Responsible for new product development and packaging for iPhone and iPod accessories. Designing products and packaging that were compatible with Apple’s own products required an understanding of trends, functionality, and form.
1998-2006: Piper Jaffray, Minneapolis, MN
Creative Director. Led a 7-member design team in developing a new brand strategy in visual, written and oral formats for Piper Jaffray’s spin-off from
U.S. Bancorp. Managed liaisons with individual brokerage firms, business units and corporate executive teams across the country. Provided training to
marketing groups to maintain brand integrity.
1985-1998: BHA/BergeronHamel, Atlanta, GA/New York, NY/Montreal, Qc/Mexico City, DF.
Principal of a multi-disciplinary team consisting of over twenty designers in the development of projects for major corporations and Fortune 500 Companies. Responsibilities included business and project management, design and creative direction, presentation to clients, vendor and production supervision. Assignments ranged from complete corporate identity programs to national conference materials, exhibit design, annual reports and product/service brochures.
1993-1998: Adjunct faculty member, Portfolio Center
Instrumental in turning the school's limited design and advertising curriculum into one of excellence. Developed a 3D department including packaging program, product design and environmental design that consistently won high praises for creativity and international sensitivity. Graduates have obtained employment with some of the most prestigious design firms in the world.
1980 to 1985: Career development from associate designer to senior designer at the following firms:
Peterson Blyth, New York, New York
Siegel & Gale, New York, New York
King Casey, New Canaan, Connecticut
Lippincott & Margulies, New York, New York
Education:
Art Center College of Design, Pasadena, California
BFA Graphic Design, 1980
Pratt Institute, Brooklyn, New York, 1977-1978
Workshop with Armin Hoffman at the Allgemeine Gewerbeschule, Basel, Summer 1978
Professional affiliations:
Board of Directors, Franconia Sculpture Park
Member of AIGA, AGDQ, DMI.
Additional Skills:
Fluent in French and English.
Clientele:
Advantus
Barnes&Noble
Bergeron Family of Companies
Blandin Foundation
Broadway Liquor Outlet
Burger King
Burroughs Corporation
Canada Life
Chambre Immobilière du Grand Montréal
Char-Broil
CNN
The Coca-Cola Company
Colgate Palmolive
Contractel
Convent of the Sacred Heart
Denny’s Restaurants
E.I. DuPont de Nemours
Fannie Mae
Franconia Sculpture Park
Goldome Bank for Savings
S.C. Johnson Wax
Liberty Life Corp.
Macy’s
Medtronics
MetLife
Montréal Trust
Neiman Marcus
Nestlé N.A.
Parmalat Atlanta Dairies
Piper Jaffray
Room&Board
Rubbermaid
Saks Fifth Avenue
Sherwin-Williams
Singer
TrueNorthWoods
Tupperware
Turner Network Sales
Virginia Piper Cancer Institute
Wagner Spray Tech
Awards and Achievements:
1984 CLIO Award Packaging
1986 PDC Gold Award Purina
1989 PDC Silver Award, Protex
1990-91-92-93 Multiple awards from American Identity
1994 Gold award, AI, FamilySide
2001 Employee of the Month, Piper Jaffray
Lectures and Presentations:
2002 Keynote Speaker, "New Product Development," Banco Do Brasil, Brasilia, DF
2009 Keynote Speaker, Promate Technology, Ltd., Dubai, UAE
Hollywood, FL 33020
612 360 1839
[email protected]
Profile:
I am a creative director, a manager and an educator. I specialize in the areas of strategic product direction and branding, trends analysis,
and anthropology. I have a keen understanding of the dynamic between marketing and design, and the resulting brand assimilation into culture. I have used this knowledge to successfully acquire product market share for numerous national and international corporate clients.
Experience:
2006 – Present: Visual Diplomacy, Hollywood, FL.
Independent Contractor/Consultant. Create and design product and brand management protocols to expand, promote, and reposition the brands of various clients to increase market share, equity and value in the marketplace, both nationally and globally. A partial list of clients include TrueNorthWoods, Franconia Sculpture Park, Blandin Foundation, Promate, Medtronics, and the Bergeron Family of companies.
January 2008-October 2009: Marware, Inc., Hollywood, FL
Creative Director, developing accessories for the Apple market with a staff of product, graphic and web designers. Responsible for new product development and packaging for iPhone and iPod accessories. Designing products and packaging that were compatible with Apple’s own products required an understanding of trends, functionality, and form.
1998-2006: Piper Jaffray, Minneapolis, MN
Creative Director. Led a 7-member design team in developing a new brand strategy in visual, written and oral formats for Piper Jaffray’s spin-off from
U.S. Bancorp. Managed liaisons with individual brokerage firms, business units and corporate executive teams across the country. Provided training to
marketing groups to maintain brand integrity.
1985-1998: BHA/BergeronHamel, Atlanta, GA/New York, NY/Montreal, Qc/Mexico City, DF.
Principal of a multi-disciplinary team consisting of over twenty designers in the development of projects for major corporations and Fortune 500 Companies. Responsibilities included business and project management, design and creative direction, presentation to clients, vendor and production supervision. Assignments ranged from complete corporate identity programs to national conference materials, exhibit design, annual reports and product/service brochures.
1993-1998: Adjunct faculty member, Portfolio Center
Instrumental in turning the school's limited design and advertising curriculum into one of excellence. Developed a 3D department including packaging program, product design and environmental design that consistently won high praises for creativity and international sensitivity. Graduates have obtained employment with some of the most prestigious design firms in the world.
1980 to 1985: Career development from associate designer to senior designer at the following firms:
Peterson Blyth, New York, New York
Siegel & Gale, New York, New York
King Casey, New Canaan, Connecticut
Lippincott & Margulies, New York, New York
Education:
Art Center College of Design, Pasadena, California
BFA Graphic Design, 1980
Pratt Institute, Brooklyn, New York, 1977-1978
Workshop with Armin Hoffman at the Allgemeine Gewerbeschule, Basel, Summer 1978
Professional affiliations:
Board of Directors, Franconia Sculpture Park
Member of AIGA, AGDQ, DMI.
Additional Skills:
Fluent in French and English.
Clientele:
Advantus
Barnes&Noble
Bergeron Family of Companies
Blandin Foundation
Broadway Liquor Outlet
Burger King
Burroughs Corporation
Canada Life
Chambre Immobilière du Grand Montréal
Char-Broil
CNN
The Coca-Cola Company
Colgate Palmolive
Contractel
Convent of the Sacred Heart
Denny’s Restaurants
E.I. DuPont de Nemours
Fannie Mae
Franconia Sculpture Park
Goldome Bank for Savings
S.C. Johnson Wax
Liberty Life Corp.
Macy’s
Medtronics
MetLife
Montréal Trust
Neiman Marcus
Nestlé N.A.
Parmalat Atlanta Dairies
Piper Jaffray
Room&Board
Rubbermaid
Saks Fifth Avenue
Sherwin-Williams
Singer
TrueNorthWoods
Tupperware
Turner Network Sales
Virginia Piper Cancer Institute
Wagner Spray Tech
Awards and Achievements:
1984 CLIO Award Packaging
1986 PDC Gold Award Purina
1989 PDC Silver Award, Protex
1990-91-92-93 Multiple awards from American Identity
1994 Gold award, AI, FamilySide
2001 Employee of the Month, Piper Jaffray
Lectures and Presentations:
2002 Keynote Speaker, "New Product Development," Banco Do Brasil, Brasilia, DF
2009 Keynote Speaker, Promate Technology, Ltd., Dubai, UAE
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